Chinese keyword research tools are required when you are to market your Chinese websites in the China market through search engine optimization (SEO) and search engine marketing (SEM).
Search Engines’ Official Keyword Research Tools
Search engines Baidu and Google possess the largest Chinese keyword databases and offer official SEM keyword research tools for Chinese keywords:
- Google’s Keyword Tool
- Baidu Keyword Research Tool (requires access to Baidu PPC Phoenix Nest account)
Chinese Keyword Search Trends
Google and Baidu has also made Chinese keyword search trends / insights available through:
Hot trends on Chinese keyword searches are provided by Google and other Chinese search engines including Baidu, Sogou and Soso:
- Google China’s ReBang
- Baidu’s Chinese Search FengYun Bang
- Sogou’s Hot Search List
- Soso’s Quick Rank (LongHu Bang)
Other Chinese Keyword Research Tools
Google’s Wonder Wheel Tool offers a different way for keyword research by providing “related keywords” to your core keywords.